“Apothecary Hummel, survivor of the Royal Apothecary Society purge, has started scheming again and word has it that he’s looking for a cunning way to quickly spread his dangerous mind-altering alchemical formulas throughout the populace. Working with those business savvy goblins, he seems to have created the Crown Chemical Corporation to launch in tandem with the annual ‘Love is in the Air’ celebration taking place across Azeroth.

Suspicious of the upstart company's overnight success, the Steamwheedle Cartel has decided to recruit any interested and foolhardy adventurers to begin investigations into the corporation's strange dealings. Perhaps the chase will eventually lead to a final showdown with Apothecary Hummel and his co-conspirators in their secret lair...”


It’s that bewitching time of year again, when NPCs and players alike go to great lengths to attract a better half, and the intoxicating smell of attraction carries on the wind… We’ve plenty planned to keep you amused this year, single or attached, so without further ado here’s a quick rundown of the major attractions;

Decorations and Love Boats

We’ll be adding some romantic adornments to all the major cities to set the mood, as well as putting on a private Love Boat service in certain selected romantic destinations for you and your chosen one to enjoy a scenic moment of alone time together.

Crown Chemical Co.

The Crown Chemical Corporation will be setting up shop once again, ready to Peddle their wares and be generous with their quests to all willing to approach these lovely stalls…

For any of you real old timers, don’t forget that the format of this holiday is no longer what it may have been in years’ past and that you’ll need to pick up your Lovely Charm Collector's Kit from everyone’s favourite scantily-clad flying Goblin, Mr Kwee Q. Peddlefeet, in order to begin collecting the Lovely Charms to create Lovely Charm Bracelets and get your hands on those ever elusive Love Tokens!

Apothecary Hummel

Whether you’re interested in trying to get to the bottom of the Crown Chemical Co.’s strange doings or not, don’t forget to pay Apothecary Hummel a few brief visits nonetheless… he and his Apothecary cronies have holed up in Shadowfang Keep and, if you can sniff them out and rub their noses in some sweet defeat, you should find yourself handsomely rewarded for your troubles!

That’s just a small snippet of the hearty array of delightful diversions on offer but, before we love you and leave you, here are the answers to some potential questions you may be having;

Q: How do I get these Lovely Charms then? I’m confused…

A: As long as you have a Lovely Charm Collector's Kit on you, you should be able to start collecting Charms in the course of going about your daily business killing mobs that would normally give you experience or Honor.

Q: I just killed something, but I didn’t get one! Why you no love me?!

A: There’s only a chance to receive a Lovely Charm with each kill – the course of true love has never been easy!

Q: So, how does the Apothecary Hummel thing work? Like the Brewfest and Hallow’s End bosses?

A: That’s correct! Apothecary Hummel obviously has some loot himself, but when you complete the associated quest each day you’ll be awarded with a very special box… hopefully you’ll find your heart’s desire inside, as no swapsies of the contents will be possible between friends, lovers or party members!

Q: So, in a true demonstration of (love) foolishness, I accidentally the wrong purchase! Is there any way to get me a refund? I’ll love you forever…

A: Unfortunately, as with most seasonal events with purchasable items and related currencies, our support representatives will be unable to assist in providing any refunds or exchanges. Please therefore take the time to choose wisely!

For more information on our support stance with regard to this (and indeed all our seasonal events), do take a look at the recently posted Community blog on the subject;

http://eu.battle.net/wow/en/blog/3645680#blog

Q: I can’t seem to pick up the ‘Crushing the Crown’ daily quests this year… Are they bugged, or is there something extra I have to do first?

A: It’s possible that you’ll need to do a few parts of the pre-quest chain again before you’re able to start on this year’s ‘Crushing the Crown’ dailies, although probably not all of them right from the start again.

For Alliance players, please try visiting some of the quest givers around Stormwind – most notably Marion Sutton – to see if they have any quests waiting for you. Horde players, likewise but in Orgrimmar and, most importantly, Roka. These named NPCs should hopefully be able to start you back onto the requisite quest chain, so if you’re experiencing similar issues please try this before considering making a ticket or requesting specific help.

As always, we’ll be leaving this sticky open for the duration of this charming event so that you can ask any further questions, share your thoughts, sentiments, or romantic tales, and even report any potential issues that could threaten to break up the whole affair earlier than planned! ;)

Yes, it was fixed over night. I will edit the sticky shortly.